Starbucks Case study Example | Topics and Well Written Essays - 750 words

Starbucks - Case Study Example It still had to face criticism as people believed that it was not an actual size reduction but just a fad on the part of the company. Due to this they started producing the snickers mini and phased out the giant. The environmental aspects that have positively impacted the company include demography of the area of operation which is within cosmopolitan regions. This also has been amounted to by the technological advancements within these regions especially that their products are furnished brands to the existing products. Lastly, the cultural trends of the regions of operations have been characterized by fashionable products which basically triggered the entry of Snickers into the market space. Moreover, the success of starting the company was amounted to the level of education of the management; this accorded the management technical as well as managerial skills, having studied a bachelor’s degree in business management. By extension, prior experience in a sugar processing far m came in handy as regards the stages of production and general processing. In addition to this there was adequate savings to initiate the company as initial capital. Product Description and Segmentation The Starbuck Company produces products made up of Nougat, caramel and covered with chocolate. They have a range of products, the original snickers, the dark snickers, the almond snickers and the ice cream. The ice cream comes in three forms, a cone, a brownie and a bar. Current Market Target Starbucks Company has enjoyed a whopping 30% market share owing to its quick establishment as regards to the core products which long before never existed to satisfy the consumers’ needs, but if they did then were of poor quality. The main area addressed by Starbuck coming in handy as a cutting edge was their technological inclusion in the venture. This furnished the brand of the product. In addition to their quality products the government was quite impressed and considered funding the e xpansion in the production of this new brand of products. In addition to the aforementioned market share, Starbucks Company’s considerations come along with the knowledge of the customers of probable benefits accruing from the entry of the new product, their willingness and capability to pay higher prices for the new products, their likelihood to adopt the new brand based on their attitude and their criticisms about the product which they would wish to be addressed; especially the health concerns. Proposed Promotion Mix The current advertisement that Starbuck Company has been running is the â€Å"when you are hungry, you are not you†. It is this concept that has received recognition and they have made some really interesting advertisements that have earned them acclaim. This advertisement focuses on the fact that the company products give you energy and makes you young and energetic. Other than this the company has also used various promotion strategies like Push strat egy as well as the pull Strategy which has ensured the maximal exploration of all available channels of distributing the product to the market. In these methods of advertising the company has employed various stratagems like Product comparison advertising; whereby it has enjoyed the benefit of an outstanding product. Other equally competitive marketing